You can watch a behind the scenes video of Olivia Wilde from her “Lucky” magazine photo shoot below!
DoSomething.org, one of the largest organizations for young people and social change and H&M, one of the world’s largest fashion retailers, are teaming up with Olivia Wilde to get young people across the country excited about clothing recycling and sustainable fashion through a campaign called Comeback Clothes. The campaign encourages young people to give their old and worn-out clothing a new life through recycling.
From April 17 to June 20, young people can collect old and worn-out clothing in their schools and communities and drop them off in garment recycling bins at any H&M store. All brands and all conditions will be accepted. H&M will send these clothes to a recycling facility, where they will be given a new life. The vast majority of fabric can be recycled, yet 85% of all textiles end up in landfills each year–that’s 11.1 million tons, the equivalent of over 70 billion t-shirts.
All participants that send a photo of themselves dropping off their unwanted clothing to DoSomething.org will automatically be entered to win a $10,000 scholarship, and receive a 15% discount off their entire next purchase. “We are proud of the achievements made since we launched our garment recycling initiative last year at H&M. We are also aware of the challenges ahead, which is why we have partnered with DoSomething.org. We want to positively affect the environment by offering our customers a convenient way to recycle,” says Daniel Kulle, U.S. President for H&M.
“Everyone has a t-shirt with a coffee stain that sits in the back of her closet,” says Nancy Lublin, CEO and “Chief Old Person” at DoSomething.org. “Comeback Clothes is awesome because it’s an easy way for young people to help the planet and repurpose all of those single socks.”
Actress, activist, and Conscious Commerce co-founder, Olivia Wilde recorded a public service announcement for the campaign as “Princess Layers,” a super-ish hero with the ability to remove a layer of clothing only to reveal… another layer of clothing. The power is not great at fighting crime, but perfect for recycling clothing.
“I’m excited to work with DoSomething.org and H&M to encourage our generation to recycle old clothing with Comeback Clothes,” says Olivia Wilde. “Their message is very much in line with the philosophy behind my company, Conscious Commerce, which encourages young people to live an overall more conscious lifestyle and leave our world in a better state than how we found it. Recycling old clothes is a wonderful and deliberate choice that positively affects our world, and I’m proud to help that cause!”
To celebrate this partnership on Earth Day, H&M will have a pop up sustainability booth in Union Square Park in NYC on Tuesday, April 22. Vistors will be encouraged to recycle their old and unwanted pieces of clothing at the booth.
Following Earth Day, H&M will take this message coast to coast, popping up at 3 major college campuses. Volunteer students and H&M staff will bring students to an exciting and interactive experience in a mobile showroom where they can not only drop off their garments and learn more about the Comeback Clothes campaign, but also get stylized and star in their very own short video which will be featured on the H&M Loves Music Tumblr page!
The college stops are as follows:
April 23-24 from 11AM-7PM at UCLA
April 30-May 1 from 11AM-7PM at the University of Texas, Austin
May 6-7 from 11AM-6PM at Penn State
Sony Classics Pictures has now unveiled a brand-new domestic trailer for Paul Haggis’ newest film “Third Person.” The upcoming ensemble drama, which is also written by Haggis, deals with three couples who live separate lives in three different parts of the world, but each are suffering from the same dilemma — the loss of a loved one, and the guilt that haunts them. Liam Neeson, Olivia Wilde, James Franco, Mila Kunis, Adrien Brody, Kim Basinger, Maria Bello, and Moran Atias star.
“Third Person” is scheduled to be screened next week at Tribeca, with a limited release set for June 20th.
Certain movies make things look so fun and appealing, right? This exclusive clip, from the upcoming “Better Living Through Chemistry,” should come with a warning much like the ones legally required at pharmacies: No amount of pills will make you look like Olivia Wilde and Sam Rockwell, nor are they likely to make you have as much fun as they appear to be having in this glimpse at the film.
Now that that’s out of the way, let’s take look into the pharmaceutically enhanced lifestyle of Doug (Rockwell) and Elizabeth (Wilde). Doug’s a ho-hum pharmacist, rocking a lab coat and a snooze-worthy routine, until he meets Elizabeth, the recreational pill-popper trophy wife client with whom he begins an affair, as well as a nice little medical habit.
Check out the clip from the flick, in which Doug discovers the joys of frankensteining different combos of drugs for his own personal pleasure, heightening both his sexy lunch breaks with Liz and his boring work days. (No word on whether that heightening involves any of Rockwell busting out any of his signature dance moves, but we have a feeling that it’s highly likely.)
“Better Living Through Chemistry,” which also stars Jane Fonda and Michelle Monaghan, hits limited release March 14.
Olivia Wilde joins the State of Female Justice panel to discuss the responsibilities of celebrities towards advancing social justice and the portrayals of women in the media.