posted by Jennifer • April 18th, 2014 • Comments Off on DoSomething.org and H&M Launch “Comeback Clothes” Campaign With Olivia Wilde

DoSomething.org, one of the largest organizations for young people and social change and H&M, one of the world’s largest fashion retailers, are teaming up with Olivia Wilde to get young people across the country excited about clothing recycling and sustainable fashion through a campaign called Comeback Clothes. The campaign encourages young people to give their old and worn-out clothing a new life through recycling.

From April 17 to June 20, young people can collect old and worn-out clothing in their schools and communities and drop them off in garment recycling bins at any H&M store. All brands and all conditions will be accepted. H&M will send these clothes to a recycling facility, where they will be given a new life. The vast majority of fabric can be recycled, yet 85% of all textiles end up in landfills each year–that’s 11.1 million tons, the equivalent of over 70 billion t-shirts.

All participants that send a photo of themselves dropping off their unwanted clothing to DoSomething.org will automatically be entered to win a $10,000 scholarship, and receive a 15% discount off their entire next purchase. “We are proud of the achievements made since we launched our garment recycling initiative last year at H&M. We are also aware of the challenges ahead, which is why we have partnered with DoSomething.org. We want to positively affect the environment by offering our customers a convenient way to recycle,” says Daniel Kulle, U.S. President for H&M.

“Everyone has a t-shirt with a coffee stain that sits in the back of her closet,” says Nancy Lublin, CEO and “Chief Old Person” at DoSomething.org. “Comeback Clothes is awesome because it’s an easy way for young people to help the planet and repurpose all of those single socks.”

Actress, activist, and Conscious Commerce co-founder, Olivia Wilde recorded a public service announcement for the campaign as “Princess Layers,” a super-ish hero with the ability to remove a layer of clothing only to reveal… another layer of clothing. The power is not great at fighting crime, but perfect for recycling clothing.

“I’m excited to work with DoSomething.org and H&M to encourage our generation to recycle old clothing with Comeback Clothes,” says Olivia Wilde. “Their message is very much in line with the philosophy behind my company, Conscious Commerce, which encourages young people to live an overall more conscious lifestyle and leave our world in a better state than how we found it. Recycling old clothes is a wonderful and deliberate choice that positively affects our world, and I’m proud to help that cause!”

To celebrate this partnership on Earth Day, H&M will have a pop up sustainability booth in Union Square Park in NYC on Tuesday, April 22. Vistors will be encouraged to recycle their old and unwanted pieces of clothing at the booth.

Following Earth Day, H&M will take this message coast to coast, popping up at 3 major college campuses. Volunteer students and H&M staff will bring students to an exciting and interactive experience in a mobile showroom where they can not only drop off their garments and learn more about the Comeback Clothes campaign, but also get stylized and star in their very own short video which will be featured on the H&M Loves Music Tumblr page!

The college stops are as follows:

April 23-24 from 11AM-7PM at UCLA
April 30-May 1 from 11AM-7PM at the University of Texas, Austin
May 6-7 from 11AM-6PM at Penn State

filed in Charities, News, Videos
posted by Jennifer • January 7th, 2014 • Comments Off on Olivia Wilde Takes Hollywood Philanthropy To New Places

Olivia Wilde has a great idea on how to give back.

The actress, who is a budding star on screen and now part of one Hollywood’s biggest power couples with Jason Sudekis, is aspiring to be something like George Clooney when it comes to philanthropy. The actress recently started a new business, Conscious Commerce, that connects shoppers with companies that donate a portion of their proceeds to charities.

“It should be shocking when a product isn’t somehow helping the people who made it,” says Wilde.

Olivia Wilde and her partner Barbara Burchfield have already forged a partnership with Anthropologie. giving a portion of all sales from the clothing company to help a girl’s school in India.

Wilde and Conscious Commerce are taking a page from microlenders, focusing on small scale charities that work directly with people in need. Much like microlenders give money directly to people in need of projects — like building small businesses in third world countries — Conscious Consumer gives only to smaller charities with low overhead and a direct link to the people they serve.

Olivia sees big potential for the company.

“By incorporating a giving back structure into small purchases, it can make a huge different,” says Wilde.

While philanthropy may be her latest venture, Olivia Wilde has plenty on her plate. She has five movies in various stages of production, including an untitled sequel to Tron: Legacy that she’s signed on for.

At the same time, Olivia and beau Jason Sudekis are planning a wedding and preparing for the birth of their first child this year.

“They are incredibly happy,” a source close to the couple told People magazine. “They’re very excited to welcome a new member into their family.”

Jason Sudekis and Olivia Wilde hasn’t given an indication yet when she is due.

inquisitr.com

posted by Jennifer • December 12th, 2013 • Comments Off on Olivia Wilde’s RYOT Blends News and Activism

With stories of natural disasters, acts of violence, and political corruption flooding news outlets every day, it’s easy to think that society is falling apart. In fact, cultural theorist George Gerbner coined the term “mean world syndrome” to describe the phenomenon of people perceiving the world as more violent and dangerous than it really is because of the news. While many people simply sit back and shake their heads when they read about these events, actress and political activist Olivia Wilde thinks people should be doing something about them.

The 29-year-old “TRON” and “House M.D.” star founded RYOT.org to help readers get involved in the news. Wilde, the daughter of two journalists, launched her cutting-edge news outlet with the intention of providing both information on important global stories and causes, and the means to contribute directly to helping them.

“RYOT is a chance for people to read the news and then participate in it, to approach news actively instead of passively,” said Wilde in an AOL “Acting Disruptive” video. “We create ways that you can immediately participate in some way to help the situation.”

According to the RYOT website’s About page, the name RYOT is not an acronym, but comes from the Hindi word for “peasant,” an untouchable person without a voice, as well as the Martin Luther King Jr. quote, “A riot is the language of the unheard.” The philosophy behind the organization is that anyone can make an impact, no matter who they are, through productive, organized effort rather than succumbing to chaos.

Wilde told AOL host Max Lugavere that RYOT allows readers to understand their responsibility as citizens. An “action” box accompanies each article published on the site, giving anyone the opportunity to make a positive impact on the issue at hand. Some stories link to donation pages, while others allow readers to sign a petition or simply share the article on social media to raise awareness. Wilde believes that this new model of journalism will particularly appeal to millennials.

“I think you see a lot of people of our generation finding interesting ways of approaching the world of philanthropy,” she said. “Technology has changed the way we approach entertainment in all ways. It’s become much more interactive. It was only a matter of time before the news did the same.”

Learn more about RYOT, Wilde’s recent trip to Senegal to work with health care agencies and her insights into social responsibility in this edition of “Acting Disruptive.”


businessnewsdaily.com

filed in Charities, News, Videos
posted by Jennifer • November 21st, 2013 • Comments Off on Win a Live Chat with Olivia Wilde

Olivia Wilde is hosting a fundraiser and contest at crowdrise.com/oliviaholiday to benefit Artists for Peace and Justice.

Everyone who donates or raises at least $25 from 11/18 at 12:00pm ET to 1/9 at 11:59:59am ET will be automatically entered for a chance to win a Live Chat with me.

 

We can win $100,000 for Artists for Peace and Justice this holiday season. Click on the Donate button to the right or go a step further and join my fundraiser and help me raise the most money. When we beat all these other fundraisers here, we’ll win! 

Haiti is the poorest country in the Western Hemisphere, and 50% of the population there lives on less than $1.25 per day. Over 80% of students drop out of school after 6th grade because they can’t afford to continue their education. 

We’re trying to change that. Artists for Peace and Justice encourages peace and social justice and addresses issues of poverty around the world. Our immediate goal is to serve the poorest communities in Haiti with programs in education, healthcare, and dignity. 

We are committed to long-term, sustainable development in direct partnership with the Haitian people. Our model is simple: we believe in empowering local communities, fostering economic growth, and above all the power of education to change a nation. 

PLEASE give the gift of a donation to APJ and the children of Haiti for the holiday and help us win the CrowdRise Holiday Challenge. 

I’m proud to be a part of Artists for Peace and Justice. We keep our promises and we deliver. We are making sure that the dreams of our students in Haiti will come true.

With love,

Olivia

filed in Charities, News
posted by Jennifer • August 21st, 2013 • Comments Off on Olivia Wilde In Senegal With 1 Million Health Workers

RYOT News Advisory Board member Olivia Wilde, along with co-founders David Darg and Bryn Mooser, recently traveled to Potou, Senegal, a fishing village in the north of the country. The aim of the trip was to see  in real-time the work of community health workers in that highly remote area and how it’s not only saving lives, but also changing the fabric of local communities.

Olivia and Ryot traveled with the 1 Million Community Health Workers campaign (@1Mhealthworkers), which is aiming to train and deploy one million local health care workers to serve their communities by 2015. One of the most impressive elements of the program is how the health workers are harnessing the connectivity of the Ericsson network to use smartphones. Through a series of apps and data collection the program is bringing modern health care solutions to some of the most remote parts of Africa.

Watch RYOT’s video below to see how 1MCHW is not only improving and spreading health care across the continent, but also helping to change the role of women in African society.

ryot.org

filed in Charities, News, Videos
posted by Jennifer • May 22nd, 2013 • Comments Off on Olivia Wilde Joins The “Toilet Strike”

Millions of celebrities have joined Matt Damon’s “Toilet Strike” protesting the lack of access to safe water and adequate sanitation for billions. Just today, innovative entrepreneur Richard Branson, rockstar-philanthropist Bono, and actress Olivia Wilde have made their own support public.

Water.org

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posted by Jennifer • April 18th, 2013 • Comments Off on Chime For Change: It’s Possible

“It’s Possible” introduces the 3 pillars of Chime for Change (Education, Health, Justice) and conveys that through technology and by rallying voices together, women have opportunities and possibilities like never before. The video features Arianna Huffington, Blake Lively, Evan Rachel Wood, Freida Pinto, Halle Berry, Jada Pinkett Smith, John Legend, Katy Perry, Li Bing Bing, Olivia Wilde and Zoe Saldana, alongside CHIME co-founders Salma Hayek Pinault, Frida Giannini, and Beyoncé Knowles-Carter.

filed in Charities, News, Videos
posted by Jess • November 22nd, 2012 • Comments Off on Help Olivia Wilde Raise Money For Haiti

Olivia Wilde is raising money for Haiti via Crowdrise, and giving you the chance to win a limited edition, signed Shepard Fairey poster.

“Haiti is the poorest country in the Western Hemisphere, and 50% of the population there lives on less than $1.25 per day,” writes Olivia on her Crowdrise fundraising page. “Over 80% of students drop out of school after 6th grade because they can’t afford to continue their education.

“We’re trying to change that. Artists for Peace and Justice encourages peace and social justice and addresses issues of poverty around the world. Our immediate goal is to serve the poorest communities in Haiti with programs in education, healthcare, and dignity.

“We are committed to long-term, sustainable development in direct partnership with the Haitian people. Our model is simple: we believe in empowering local communities, fostering economic growth, and above all the power of education to change a nation.”

By donating at least $30 before November 27, you go into the draw to win a Shepard Fairey poster signed by both Olivia and Shepard. For more info, visit Olivia’s Crowdrise page. You can also help Artists for Peace and Justice win $50,000 as part of the Mozilla Firefox Challenge – for more information, click here.

SOURCE

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